Gap analysis: tool of business analysis

GAP definition is simple for understanding: wanted target - current performance = GAP.
In business analysis GAPs will represent not only full picture but clusters, regions and channels.

Key point of GAP analysis is "what placement need to be taken as zero point"

GAP analysis example:
Total revenue of the company consists of 3 regions (A,B and C) and 2 channels (Y and Z). For simplicity lets imagine than all regions has Y ans Z channel.

Annual targets:
A=10
B=5
C=5
Y=15
Z=5
Total company =20

Real annual results:
A=12
B=3
C=5
Y=15
Z=4
Total company=19

gap analysis template:
Region "A" GAP is -2 (target 10 - real 12)
Region "B" GAP is 2 (target 5 - real 3)
Region "C" GAP is 0
Channel "Y" GAP is 0
Channel "Z" GAP is 1 (5-4)

Conclusion: Total company annual GAP is 1, was driven by region "B" and channel "Z"
By analogy you can go deeper to region "B" and compare its target vs actuals to find reasons generated GAP.

Tip: try to use Excel pie chart to represent different angel of GAP analysis tools and SWOT analysis.

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