- Product
- Placement
- Period
- and the last one is Measurement
Define you functional requirements of measurement by type:
- volume analysis: Kg, lbs
- value analysis: USD/EURO
- natural units: pcs
- site: visitors, conversions, pages viewed
- KPIs: level of distribution, market share etc.
What is the final result of your work? Kg shipped or visitors converted? Maybe it will be penetration level or new clients reached...
Think this way to gain real useful measurement for you business reporting or project needs.
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