Reporting pt.3 :Placement as regions, channels and markets

What is a region? Region definition is geographic location broadly divided by physical characteristic. What does region mean for analytic? In a sense of analytics it can be virtual division of a territory.

Short reminder - full analysis consist of 4 directions: Period, Product, Measurement and Places. Two of them are already covered in this blog (check the link if you miss).

Placement as part of reporting in FMCG companies and Pharma industry sectors answering the questions: "Where"/"What"/Which"
- Where we are selling?
- What region performs better?
- What places drive customer's switching?
- Which retail market and retail sector is bigger?
- Which region was covered by promo activities?
Placement is Region, area, client, channel, markets, clusters.
Placement can have multifiltering options: both region and channel, area and client or market and region.
If channels aren't selected - all channels data will be seeing.
You need to decide what will be selected as you Placement and what size of detalization you need.
Example: some companies looks only on regions level, some drill to POS (point of sales) level.

For compiling industry profile, it's better to combine market opportunity analysis and SWOT analysis

Reporting pt.1

Reporting pt.2

Reporting pt.4

Brand new mobile translate service I use every day.